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Pontificating that a name change will really turbo charge SolarCity isn't exactly contributing to the discussion either. SolarCity is an awful business because it loses a huge amount of money. Go look at their financials, it's beyond ugly.

https://www.google.com/finance?q=NASDAQ%3ASCTY&fstype=ii&ei=...

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Looks like SCTY's revenue is climbing every single quarter. Not sure how that is "beyond ugly" - the vision is a solar-powered world and their revenue is growing. They are losing a lot of money too, yes, but that does not mean the business is "ugly".

Their quarterly LOSSES are also growing, not typically the sign of a healthy company.

I think it's been proven that "losing an awful amount of money" does not equal "an awful business" It might - but that alone is not proof. Many businesses invest (pour more money in during an early phase than they make) and end up doing really well.

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