And assuming that the 15 reviews garnered an average score of 4.5 stars, it would have placed the business in the top 3-5 ranked business in all of Bedford, MA (its hometown). If Yelp allowed such rankings, it'd be a slippery slope into spamville.
And assuming that the 15 reviews garnered an average score of 4.5 stars, it would have placed the business in the top 3-5 ranked business in all of Bedford, MA (its hometown). If Yelp allowed such rankings, it'd be a slippery slope into spamville.
On the vendor's side, telling your users to post good reviews for discounts or for promotions is a bit like spamming I think. There is no good way to 100% detect spam like this, so there is always going to be controversy.
Also, hopefully Yelp has enough lawyers if it operates in a country with loose libel/slander laws.
I would like to see them show all the reviews and separate the ones that are not approved/flushed out. Have the reviews/rankings grayed out and require the user to hit certain publicly known goals to get their reviews to be approved status. I think this approach would also help with spam as those companies that are placing and encouraging shill reviews are easily spotted.