But does that change if the fake is $3 and the real one is $15? I think a lot of people in the front end of these startups trying to create almost identical to meat and dairy products are looking at that possibility in the not so far future as to why they will be successful. As opposed to something like a boca burger that is more intended to fit inside a hamburger bun as opposed to being exactly like meat.

I say this as someone who hasn't eaten meat for well over a decade and a really close meat substitute sounds gross.