I don't get this sentiment. I'm not close to vegetarian, but I go out of my way to try to eat less meat and when I'm not at the discretion of others (eating out, eating over at a friends house, etc) I prioritize my favorite meat-free foods, but nobody should be saying "its not meat? No way, never gonna try it, I am a blood thirsty carnivore". Even if you're like me and don't have the time, effort, or circumstance to cut meat out entirely, you should still at least try alternatives when they are presented to you.