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So what's a good Swiss Modernist typeface I should use instead of Helvetica?

This isn't so much an alternative to Helvetica as an improvement upon it, but I mention it here because some of you may like to see it.

Haas Unica: the lost successor to Helvetica, no longer available because of licensing issues, but subtly refined by the same foundry after decades of experience with the original in an attempt to create the ultimate sans serif.

http://www.flickr.com/photos/bauldoff/2389110985/

Univers + Helvetica = Unica

I own a digitisation of Unica, acquired many moons ago. It is rather nice. There’s not much more to say, I’m mostly just showing off.

I like Univers[1]. If you would like something a bit more exciting have a look at the younger Frutiger[2]. Originally designed for signage (finished in 1975 for the Charles De Gaulle International Airport), but works well in other contexts, too.

[1] http://en.wikipedia.org/wiki/Univers

[2] http://en.wikipedia.org/wiki/Frutiger

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