can someone explain this without the useless buzzwords?
They appear to have made a javascript widget that lets you put twitter on a page.
Specifically, I think it uses the visitor's current Twitter session, assuming they're already logged in. This is opposed to sending them to twitter.com with an icon link. Should get people tweeting about sites faster.
hmm, so the "twitter ads" might actually not be on twitter, but other sites ala adsense. interesting. my guess is, this is the proving ground for the tech behind it.
They are already looking to hire a Javascript "guru" for this framework. Looks interesting but is it "too much"?