Surprisingly, one app that is changing this paradigm for video is snapchat. Publishing content in a short series of clips that are skip-able with one tap is an enjoyable user experience.
Snapchat has the best UX for this type of content.
The simple idea of "tapping" to skip is the equivalent to the tab key when you're using excel. Life is better with it, and you miss it when you can't use it in other apps.