No-tipping experiment at Costa Mesa restaurants axed
ocregister.com
ocregister.com
I am always surprised that in the US, with all its consumer protection laws, businesses get to advertise prices that are misleading. You have to pay the minimum service fee, or you'll get into a loud argument. You have to pay tax too of course, but it's added to the bill separately, which makes it inpractical too: buy a coffee for USD4, and you have to pay an impractical amount like 4.36. I always suspect this is a ploy by businesses to protest these taxes.
These things are politically motivated, and do not serve the consumer, who simply has to pay the full cost of doing business.
That includes the blanket national TV campaigns (McDonald's "pick 2 for $5", for example) as well as more locally targeted print ads and billboards. Large US municipalities are also really an amalgamate of a large entity, various smaller towns who incorporated on their own (like Campbell, surrounded by San Jose on all fronts) and various intentionally unincorporated areas, each with their own taxation regime and slightly different rate.
If that wasn't enough, some sales taxes have a temporal restriction, with various addenda to sales taxes going into effect and sunsetting on various dates. Then you have the sales tax holidays, which some state governments occasionally adopt to boost the retail component of their economies.
In Germany, VAT on restaurants is 19% for sit-down places, and 7% on food to go.
US national average sales tax was 8.454% in Q2/2015: http://www.accountingweb.com/tax/sales-tax/us-average-combin... - I'm assuming normal sales tax applies to restaurant food?
In that case it's something like 40% of EU average. Just like gas prices ;)
AT 20%, BE 21%, BG 20%, CY 19%, CZ 21%, DE 19%, DK 25%, EE 20%, EL 23%, ES 21%, FI 24%, FR 20%, GB 20%, GR 23%, HR 25%, HU 27%, IE 23%, IT 22%, LT 21%, LU 17%, LV 21%, MT 18%, NL 21%, PL 23%, PT 23%, RO 20%, SE 25%, SI 22%, SK 20%, UK 20%
That's the standard rate. Average is 21.5%.
For things that qualify for a reduced rate, here are the current reduced rates:
AT 10%, BE 12%, BG 9%, CY 9%, CZ 15%, DE 7%, DK 0%, EE 9%, EL 13%, ES 10%, FI 14%, FR 10%, GB 5%, GR 13%, HR 13%, HU 18%, IE 13.5%, IT 10%, LT 9%, LU 14%, LV 12%, MT 7%, NL 6%, PL 8%, PT 13%, RO 9%, SE 12%, SI 9.5%, SK 10%, UK 5%
The average is 10.2%.
I meant (US) sales tax in my original post, not VAT
I just checked, I payed 6.5% on an Apple receipt in Florida a couple of years ago
I must have thought of the sales tax in Canada which is around those values
In addition, tips are given AFTER service and the customer is on his way out the door. Rarely does the waiter even know a tip was left till they collect the check and the guest is gone.
Note: I have been in the restaurant business on the side for 31 years. If anyone got into an argument with one of our guests, I would fire them on the spot.
Also, when I eat out, I tip what I wish; typically 15% except for exceptional service and then it's 20% but I have tipped less and nothing at all. I have NEVER been confronted about it and I NEVER expect to.
I did not make that up: I visited New York a month ago, and experienced first-hand what happens if you pay less than 15%. I was at a restaurant where the noise was so loud I could not talk normally with my family. The place was very loud by itself, but at a neighboring table three guys were having an aggressive argument, they were screaming, standing upright at their table, acted completely obnoxious and extremely loud. The personnel let this go on for more than 20 minutes until one guy left, angrily. The whole experience was very unpleasant for us, so I gave only $5 tip, instead of the $15 that was the "minimum". I even explained the reason. I still was told that I had miscalculated, that they could not help the behavior of other customers, and I had to get into an argument and get help from another waiter before making my way out.
Probably this was just a poorly-run restaurant, but in my experience almost all restaurants there make it quite clear on the bill that the 15% service fee is really not optional. Only the part above that is.
I've left plenty of bad tips when the service was poor. I've also left plenty of generous tips when the service was amazing.
I'm not denying you were confronted but that's not normal. Generally I'm out the door before the staff has even collected the tip. Even if paying by credit card they leave the reciept on the table with a pen. I write in the tip and leave. It's still on the table when I'm walking out the door
As to the not including Tip in the price, well that is because you the consumer set how much you tip, there is not possible way to include it. Outside of "large parties" I will not partake in business that charge a mandatory tip. I am likely one of the few people that actually tip based on the service I get, and I have walked away with out leaving a tip.
Besides, since there's usually only a couple of VAT rates, instead of a complex mix of city and state sale taxes, everyone is very aware of what the current rates are, and it's always a big point in national politics.
As an aside, many restaurants here have included service charges (but these are usually optional, so although they are shown on the menu you can choose to not pay)
I think also in Europe many do not see tax as pure evil.
Certainly, people try to argue that Europeans don't realize they are paying tax, but this is simply false. In both cases, people know they are paying taxes; even foreigners realize it. The only real difference is that it is trivial in Europe to work out how much money will be paid for the goods picked up before getting to the checkout and there is no need to have memorized the tax code. The only thing you need to be able to do is add and you will know how much money you will need to pay.
It was not exactly an inexpensive restaurant to begin with.
> $22 egg sandwich
I can hear the world's smallest violin playing for the wealthy snobs of Marin County.
I don't know what the percentage is for high-end restaurants. Do you think it's higher or lower?
Rent isn't. I bet those students pay a lot less in rent every month (and quite possibly they don't pay anything at all) than what it costs a nice restaurant to rent a centrally located place.
And there's nothing frozen and you won't find any microwave ovens either.
Food cost varies but can easily be 28 to 33% of your bill. Now add up how much a couple of slices of your Wonder bread, an egg from your $2/dozen eggs and $5 package of bacon is and then try and figure out why the restaurant food costs so much more.
Let's not forget, too, that, in higher end restaurants, the people in the back room aren't high school kids playing on their phones and dancing to hip-hop while making your food. They are most likely professionally trained with an experienced background. None of them are making $10/hour until they find their "real job". This IS their real job.
How can you tell? You can taste the difference. That's all the proof you need. You may think $15 for a bacon and egg sandwich is high until you taste that sandwich. Then you really know what a $15 sandwich tastes like.
Making the bread themselves is exactly my point - the ingredients are not the most expensive bit. Staff time is.
Now I don't know the restaurant from the article and how high-end it really is, but for $18 I would expect them to make the bread themselves and not use cheap supermarket ingredients. Staff is still the most expensive part.
Ouch. Living somewhere where tipping is already not the norm, that seems...wildly unrealistic? I wonder what the average was.
Three of us went to a Thai restaurant in the Washington suburbs last night. Dinner was $75, and we tipped 20%. Suppose each server had six tables (which I think was about right) and that the turnover is 1.5 hours per table, that's four tips per hour. Our bill might have been on the high side (a beer each, and one more entree than we needed); but it would probably be safe to set $20/person as the low side of the bill, and a table average of 2.25 persons--I saw no solo diners, and a number of tables of four persons. So the hourly turnover during busy hours might be upwards of $180. The slow spells later would be less, though maybe compensated some by more alcohol with the meals. Anyway, with an average tip of 15%, that's $27/hour for the busy hours at least.
So $18/hour seems fairly realistic. $50/hour suggests a turnover of something more like $350/hour, so maybe a $90/table charge. I guess that Washington counts this a moderately priced.
(It could also be that not all of cash tips come to the attention of the IRS; but I don't know how much cash gets put down in that range of restaurant.)
"An interview with Professor Richard Thaler, godfather of behavioural economics"
http://www.spectator.co.uk/2016/06/id-have-said-lets-not-do-...
What businesses actually want out of their pricing model is to have a bunch of people pay the maximum amount they'd be willing to pay for a uniform set of products, even though that maximum varies across the customer population. Having a single price for each of your products necessarily constricts your customer base, and it's actually pretty rare -- even your corner drug store publishes coupons in the shoppers' weekly to help bring the cheapskates in the door.
Eliminating tipping puts this restaurant into the "single price point" game, forcing them to pick a number that balances not only revenue per customer against customer volume, but also some intangibles -- having a big waiting list catches people's attention and makes your place seem more desirable, for instance, and lets some people pay with time instead of money, broadening your customer base. Plus the marginal efficiency of the kitchen is pretty high if its going full-bore all the time, and it likely makes better use of perishable supplies that are already paid for.
My guess is that what they have learned is that there's no single number you can pick that's "the same" as in the tipping scheme. The article talks about "high-energy millenials" who were put off by the high prices. This suggests a price-sensitive group, so probably not especially high tippers, but with some other feature that makes them valuable -- maybe they buy low cost but high-markup items, or maybe they help create an atmosphere that brings in some high rollers, or maybe they marginally increase the volume in the off-peak, allowing the kitchen to make better use of those already-mentioned already-paid-for, perishable ingredients.
Tl;dr a cost distribution is not fully characterized by its average, the shape also matters.
Maybe it could have been handled differently.
Give me a break!
Note that I am not saying waiters never help each other out.