Developers are some of the cheapest people I know. Many refuse to even pay for tools that save them a lot of hours per month (i.e. PyCharm). They don't know how to value their own time.
So unless they start targeting the C level management this product is probably doomed.
Whooa, where is this mythical land of milk and honey, and can I but tickets to get there?
Managers will also pay to increase the quality of a developers output. This includes testing/QA and code review tools for example.
In practice, I don't need to approve any purchase with management. I have a company credit card, and if I feel I need license for Sublime Text I'll just buy it.
But you are right -- as a private person I'm quite a bit more price sensitive about my tools than as a professional who is expected to deliver.
My parents would never spend any budget on anything tech at all. They would still have a hard time seeing the benefits of something like JustEat or Deliveroo, where an outsider might think it was obvious. I suspect there's a lot of restaurant businesses with very conservative owners.
A dev can easily go and pay a few hundred buck for some IDE that they turn out not to use after a few weeks.
That's probably most restaurants, given how shitty the margins in that business are. An owner can ill afford to make a mistake.