This model seems flawed. A simpler model would be a service that buys back any dress from a curated list of labels paying attention to dress release dates. A user buys this dress http://bananarepublic.gap.com/browse/product.do?cid=1060049&... for $178. They wear it once or wear it five times, but the buy back is only on offer while it is on the curated list. The service could have a wish list of users waiting for that dress in that size. The original owner says goodbye to the dress forever. Isn't the seasonal lifetime of a new dress only something like nine to eleven weeks?