For context, this launch cost around $60mil and carried $200mil of satellite (spacenews http://spacenews.com/spacex-successfully-launches-2nd-pair-o... ) Spacex are aspiring to a 30% discount https://spaceflightnow.com/2016/03/31/spacex-hopes-to-sell-u... Until the tech is well proven this would seem to only be a compelling offer for lower cost sats. Theres also the catch 22 that the first mission will be almost uninsurable. I reckon we'll see an LEO demonstration launch maybe with some cubesats n the first one.