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Would love to here what others thought about the book as well.

I was surprised by the lack of intellectual rigor. It reads like a cross between "Chicken Soup" and "Dr. Seuss".

Examples: the book is 288 pages but only 30,000 words; every other page is an illustration, and most pages are only 3/4 full; footnotes are rare, and usually reference some pop-biz online piece from Forbes or BusinessWeek.

The final chapter (on culture) was very good. It's a topic that doesn't require any rigor to be effective. But the rest of the book was actually one of the more disappointing reads of the last 12 months.

Edit: I'm sorry this is so negative. I really like 37sigs and Jason in particular. Maybe I had too high expectations?

I agree on the lack of rigor, but I think this was intentionally written this way. I think one of their goals is to disrupt the reader's assumptions on what comprises a business.

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