You can't (and hpefully won't) be able to execute your own code there.
There are 2 good reasons for this:
1) As per the article, to actually prevent ring -3 malware. The implemented signature is the best way to do this. If we could run our own "libre" code there, so could the attacker.
2) I bet this firmware controlls stuff like wether your CPU is "really" a Core i3 or Core i7, how many cores are activated, etc. Basically, its reasonable to assume that the silicon is the same, but what you pay determines the actual "unlocked" performance.