What have they actually designed from scratch?
Most of what comes to mind (Facetime, filevault) it is off the shelf stuff/ at least there were well known designs to ape which had been subject to analysis. This, well if they just copied what google did, then maybe.
But at some level, my comment is pretty harsh on Apple when they have a better track record than most for privacy and encryption. But remember, this is Apple making you less secure by grabbing data and then saying they took care of the issue.
With iMessage, Facetime, Filefault, if it failed, you were were no worse off than if you used something else. In this case, you actually are. That means there is a higher burden to getting it right than just name dropping magic crypto pixie dust.