Can Netflix Survive in the New World It Created?
nytimes.com
nytimes.com
Now, when I learned that advice I was working for virginia state govt, where I didn't have technically competent and aware management like I do now in Seattle tech companies, but there is still an important kernel in the message: We tend to judge our performance relative to the difficulty of the tasks in front of us. Often, our performance will be judged my management using different criteria. It's a good idea to be aware of how you look from the outside.
...which is why I'd not want to work in the Netflix system. It's not whether I'm a good performer, it's whether THEY THINK I'm a good performer. Ideally these are related, and outside of a Netflix-like environment I might have confidence that my manager would let me know in advance of action if there was a discrepancy. While I'm sure Netflix would claim the same, I doubt McCord was expecting the axe to fall...
Indispensable employees are a sign of organizational failure. They indicate a weak point in the organization -- if that person gets hit by a bus, or walks off the job, or is on vacation during a crisis, we're all in trouble. And if an employee becomes indispensable on purpose, that person is a problem and should be let go before the situation gets worse. Where I used to work, people who thought they were indispensable were the first to go when we had layoffs.
All this is to say that if you ever find yourself thinking, "this place would fall apart without me," you have a big problem.
2) ...All of which is irrelevant since "indispensable" was mild hyperbole for "important/beneficial/worth keeping" in this discussion. I suppose I'll take the hit in the name of accuracy.
Both cases are ignoring what you point out: having a indispensable person is a bad thing for the long term health of your business. But one case (pride) is just mistaking doing a lot of essential work as not also creating a problem, while the other (seeking it) is less forgivable. And of course, there's a third, much worse option ("spaghetti code is job security") that doesn't rely on good work at all.
I've known a lot of devs that were close to indispensible and trying to fix it, fewer devs that were indispensable and proud of it, and only one or two that did crappy work so that they became more vital. A fair number of all of these devs were "responsible" for becoming indispensable simply by improving things to the point that their improvements became essential...and no one else had the skills/knowledge to easily replace them.
But of course, my experiences are subjective.
Hubris isn't necessarily the wrong word in this larger context of indispensability, but I've always viewed Hubris in the context of the Three Virtues to be of "I can do this, against all odds", and being on the negative/low end of the Impostor Syndrome spectrum. Three Virtues Hubris is internal confidence; Indispensability Hubris is (perhaps unfounded) confidence in the perception of how others view you.
> All this is to say that if you ever find yourself thinking, "this place would fall apart without me," you have a big problem.
Just to be clear. _You_ don't have the problem, the organization does. If you're the head of software development at Netflix, you can easily find another job tomorrow if you leave. But if you're indispensable and Netflix falls over after you leave, then you don't have a problem, Netflix does.
If they know they can't promote you or everything will fall over you're always going to get looked over compared to someone with a similar skill set but no 'baggage'.
This rule of thumb sounds like madness to put it bluntly.
Contention for fun: "Hands are indispensable, thus, they indicate a weak point in the organization."
Easy to say in theory, but in reality, you can't build a great organization that's exclusively composed of average performers. There will always be people who contribute far more than the rest, whether management appreciates them or not. (And in my experience, management is usually very well aware of who those people are.)
If someone you work with gets hit by a bus tomorrow, can you still ssh into the server? Can you continue working with the code they wrote?
Or is that all knowledge lost? If they're not indispensable that means that's all well documented.
Although I'm a team lead, I make sure 1 other person knows what someone else has done, even my own work. I can go on vacation without worry. I can have someone else take up other people's task if someone is too much allocated.
I try to do the same. I've often viewed my job as trying to eliminate my job by slowly delegating and having others able to fulfill my current responsibilities. Then I take on the next "level" of responsibilities and/or provide either more slack in my schedule or others. Slack is what allows organizations to operate smoothly and deal with change(s).
If you aren't familiar with the concept of slack, I highly recommend reading "Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency" by Tom DeMarco
http://amzn.to/1sGWsWe (affiliate link)
To play the devil's advocate, isn't that true of any employer (that wants good performers)? Do you believe Netflix's system is too subjective?
No, the difference is in the speed of action. Other workplaces have some realization that hiring is hard, and thus if they have a problem with me they'll first try to see if we can work it out. If I'm actually performing well, it should be doable to make that obvious. Seems like Netflix would be faster on the "fire" button.
Plus, knowing this (or thinking it, if it was untrue), means I'd work with the knowledge that I need to constantly ensure they understand my value, surrounded by others doing the same. Not exactly stack ranking, but it sounds unappealing.
For example, lets say a decision is made that you want to spin up a new environment, deploy a new service, scale up or scale down a piece of infrastructure. A good operations team in this more modern space will have automated the vast majority of the work needed to do such things, and in turn, vastly improve developer productivity since they do not need to wait a month on operations to do such work.
Imagine I have two people in an ops team: One writes a lot of new code, and ships a lot of buggy features, and quickly reacts to the problems. People get the impression that they are working on something hard, and they are grateful for all the hard work. Another one takes longer to ship, but the automation just works. Therefore, whatever he was doing was easy, and they are just slow at doing it.
So sadly, in most environments it pays off to actually have problems in your ops automation, for the visibility that you get by saving the day.
Exactly. How likely is Hastings to adopt that standard if he knew that it would apply to him too?
He probably knows it applies to him whether or not he adopts it for people below him: CEOs usually have contracts that not only state that a "if you decide you don't want me, you write me a big check to go away" policy applies to them, but actually spell out in fairly precise terms how big of a check that is.
> Does this still holds? Is there any other organization in dissimilar industry where this works?
McCord also convinced Hastings that he should ask himself a few times a year whether he would hire the same person in the same job if it opened up that day. If the answer was no, Netflix would write a larger check and let the employee go. “If you are going to insist on high performance,” McCord says, “then you have to get rid of the notion of retention. You’ll have to fire some really nice, hard-working people. But you have to do it with dignity.
“I held the hands of people weeping, saying, ‘I want to be here forever,’ ” McCord says. “I would tell them, ‘Nothing lasts forever.’ I would say to Reed, ‘I love them, too, but it is our job to be sure that we always have the right people.’ ”
> Ironically, in 2011
Hastings decided to re-evaluate everyone in the executive ranks, using the litmus test McCord taught him: Would he hire them again today? One of the people this led him to push out was McCord.
How do they quantify understanding how to get things done in that org? I know with my job, I'm learning how the institution hinders growth, except through certain channels. That meta-knowledge is absolutely essential... yet seemingly ignored.
Maybe it's to do with the fact that there are plenty of jobs in tech right now and Netflix apparently pays very well, enough for a future employee to accept that disadvantage. Partly it's also because of the transparency of it all. Another thing is that it can benefit the employee too, long term. I've worked in many different companies and there were always a bunch of 'holders-on' who held everyone back and didn't even seem happy themselves. I often thought they and the team would be much better off if they found work somewhere else where either they'd feel challenged to develop themselves further, or where their current skills were good enough.
I still would not choose to run a company that way myself, but provided that 'performance' is measured in a somewhat accurate way, provided that the compensation offsets this risk, provided that there is honesty about it all, and provided that there are alternative jobs one can find afterwards, well, then I'd at least be curious to see if it works in practice.
(and decreasing 'institutional knowledge' is one very big advantage, in my opinion.)
What's transparent about it? The process is totally opaque -- some executive evaluates whether they feel you're meeting their standards, which may or may not be obvious, and then decides to let you go if they feel you aren't. I don't think it could be any less transparent.
As it stands, the person making the decision could be doing so for totally arbitrary reasons. It doesn't appear that there's an established process or criteria in place beyond "I don't feel like I'd hire X now" -- the rationale "Because Executive Y says so" is not transparent in the slightest.
But anybody who has been paying attention has known that any job is "just a stint" since at least the 90's, if not the 80's. A big part of the Re-engineering[1] push of the 90's involved reducing costs, at least in part by reducing head-count. And before that, you had the 80's LBO[2] craze, which resulted in dramatic layoffs at many companies.
As a Gen-X'er who grew up in the 80's, I have never expected to have a life-long career at a single company, and I can't imagine many - if any - of my peers imagining that either. In this regard, there's nothing unique at Netflix. All jobs are essentially "temp" jobs in this day and age.
[1]: https://en.wikipedia.org/wiki/Business_process_reengineering
This echoes one of the chapters in Fire Someone Today, a book with a seemingly heartless title, written by the CEO of a Bible software company. They had an underperforming employee that everyone liked & no-one wanted to fire, so they moved him through different roles to find something that suited him. After moving him through the entire company with negative results, they finally conceded they had to fire him. The punch line: the employee flourished as soon as he was fired - his dream had been to join the ministry, but he'd worried about quitting a stable job to do so.
The rest of the book is pretty good, about 20 anecdotes from running a software business.
https://www.amazon.com/Fire-Someone-Today-Surprising-Busines...
I'm generally in favor of firing underperforming employees, but this punchline feels uncomfortably close to ex post facto justification.
Lots and lots and lots of people get fired and don't flourish, in fact they drop like a brick and hit rock bottom. While everything turned out for the best this time, I worry about the lesson being imparted here.
Sure, but speaking from the perspective of the company and everyone else in it, it's better if those low-performers hit rock bottom outside the company, rather than hit rock bottom while employed and bring the rest of the company down.
But it hurt group morale on every team they were shuffled to. Hard working teams quietly build up resentment against dead weight.
In retrospect, I would have been better off getting the board's permission to institute 6~12 month severances for company initiated terminations instead of the 3 month one that we had. Or done an extended paid leave - or something.
I think the reason I didn't (I don't even remember at this point) was one of my early employees - a star performer by every measure - said something like: "Hey! Why would you be paying them 12 months salary for being a loser?" (Not that he was incompassionate - he wasn't - but making the point the way that anyone from the Bronx might make that point.)
I don't think I ever figured out what to do with that other than deciding that being the boss sucked and I never wanted to do it again.
Not saying that keeping dead wood on is good for anyone either, just that most management wouldn't put the feelings of an employee even in the same ballpark as the interests of the company.
If it makes you feel any better, I'd rather work for you!
I don't know if this is true. (It might be). Most manager types that I've have talked with struggle with how to do it it well.
The "path to wisdom" in technical skills (which are more my forte) seem to be lots of practice around things that start out being practiced ... mechanically. And each and every Ubuntu 14.04 server in my cluster is pretty much like the others.
I think that people are harder. Even with just two, who believe they love each other - there wouldn't be a career in marriage counseling if it was easy.
Ignoring the traditional heirarchy looking bits that show up on org charts: coordinating and synchronizing the members of a team and teams with one another is certainly not anything that most coders want to spend their day doing. They don't even want to write documentation! So, it's an important function: conducting a group exercise, like a dance, made up of a bunch of talented and self-directed humans. Especially when something new is being created and no one brain has the whole picture. (Thinking about it now, it boggles me that we even try.)
We (society) are going through a strange transitional time right now. Like the 1850s~1930s in the US when we were transitioning from Ag to Industrial and it had the civil war on one end, a bunch of crazy elections from 1890 or so in the middle, and the New Deal at the end.
I think that managers aren't trained to be coordinators in this new world: who would train them? And beyond that, we take our best tech leads and promote them: losing a great technical contributor and gaining a badly skilled coordinator.
Anyway: thanks for the kind words. Since I left BigCo as an engineer back in the day to start my NewCo, and got big (and crashed), I've been unemployable by BigCos and very hesitant to start anything again. I kind of "fell off the rails".
But some things have gotten worse since then: employers are scared employees will sue them if managers have an empathetic conversation with an employee, and co-evol employees thinking that typical managers don't give a shit. (Mutual arising) It isn't healthy and I don't like the direction.
But, not my problem any more! I just fix up people's patent portfolios for them. And sometimes make a widget prototype for them ("Here, have an invention") and they can make it, produce it, support it, sell it, etc...
When they called for research on UBI, everyone focused on what you're focusing on...the hubris that SV thinks it can automate everyone else's jobs. But the point I mention above is, to me, the more powerful one. Freeing people to follow their passions will enable people to give up their 9-5s without first having to save up. Creating a startup is a giant leap into the unknown with only the hope that you'll land safely. UBI is a parachute in case you miss your landing.
But if the labor market were compressed more like in Europe, all companies could afford that behavior, without having to spend abnomally higher in salaries, and that would be a problem.
The system works because the severance is very generous, and it's not considered a career risk to leave Netflix.
I wonder if this is part of the reason why there are not too many Netflix-like high achieving companies in Europe -- firing people is not possible. Even totally sucking at your job isn't acceptable reason for employment contract termination, that'd be just a reason for further training. You'll have to go through different hoops, usually concerning the company's financial needs -- and which high achiever would want to join a company that announces dire economical times?
This (easier to get rid of people) is also a reason behind a recent trend of people-for-hire companies and freelancers-only requirements.
Disclaimer: probably does not apply to all of Europe.
I couldn't just not renew her contract. I had to document her shortcomings, have her sign letters, take her to meetings with HR, etc. IIRC, it took two months to get rid of her after the end of her final contract (we had to keep her on a provisional contract until we finally satisfied all the requirements).
*We were paying salaries based on annual grants from other organizations, so all the positions were advertised (and accepted) as one year contracts.
This probably explains why I've never seen my German counterparts ever being fired. The lowest performers are endlessly shuffled between projects, maybe hoping they would leave voluntarily ?
Companies do have longish probation periods (say, 6-9 months) before the contract is final. Within this period either party can cancel the employment at will, with no notice period. This is meant to be the testing time during which both parties can confirm that they are happy with the deal.
Note that this is legally Constructive Dismissal and is likely to wind you up in front of a tribunal.
Demoting someone is generally OK provided that you have good reason and can provide reasonable evidence that the intention wasn't to cause the employee to leave. It's unlikely that you'd have any good evidence that sticking someone in a room with no duties is something your company actually wants to continue paying the person for.
Even when your company is underweather (Bouygues telecom fired 900 people if I remember, Renault Trucks a few hundreds too), it's a long agony for employees who stay: If you quit, you lose all allowances for unemployment benefits and all severance package; If you stay it's 1-3 years until they sign your severance package, under a shitty ambiance where they'll search for proof that you're abandoning your job.
France is the contry which consumes the most anti-depressant per inhabitant, by the way.
Even then, there's the option of a PIP, which allows you to quantify their ineffectiveness and give you good cause for letting them go.
Also, stuff like coming to work drunk is a valid reason for immediate firing.
While much social expectation and institutions are based around that kind of essentially feudal lord/tenant relationship, that's not actually the case with at-will employment in law: employment contracts without specificity of term are indefinite but not permanent (were they permanent, it would be illegal for an employer to terminate them without a breach of a nature that made the contract voidable.)
On the contrary, the vast majority of employees in the US are under "at will" conditions, where their employment can be terminated at any time. There is nothing permanent about any employment contract in the US.
It's possible to have temporary/fixed-time contracts too, and lots of people do. It's however illegal for the employer to chain temporary contracts one after another instead of offering a permanent contract if there's a continuous need.
If this happens, the employee may sue on grounds of it being de facto permanent employment. If successful, they will get all the associated benefits, including things such as compensation for wrongful contract termination and withheld bonus payments only available for permanent employees. Suing is pretty easy/risk-free if the wronged person is in an union, and the unionization of workforce is around 60%-70%.
Typically two temporary one-year contracts will be offered (or some variation of this; four six-month contracts, etc.) Once this temporary contract duration is up an employer can either not renew the contract, or if they do renew it is by law an indefinite contract. If, for instance, you were hired at a company through a recruitment agency and your employment contract was through said recruitment agency, your clock would be reset at the company if you were to negotiate a direct contract with the company after leaving the recruitment agency contract.
It's also typical for a probationary period at the start of the first contract; in my case it was only one month, though I'm not sure if this is usual or if it could be longer for others.
NB: Previously, the law allowed three years of temporary contracts before the indefinite one, but this was changed several years ago.
If you combine this behavior with really high compensation for those you keep, you'll likely be the best deal. Most companies' compensation does not match their rhetoric about 'hiring the best' and will balk at the cost to poach from you.
That and the fact that high-performers want to work with other high-performers so they wouldn't risk a crappier work environment without a big raise.
That's not a good work environment.
However, if the people being fired are treated with respect, severance, good references and if there's a general consensus amongst those remaining that the individuals were, in fact, low performers, I imagine there would be high morale.
i'd rather get paid less and work at a place where I don't constantly have a sword hanging over my neck. I'd take job security over more pay in a heartbeat, and I'd rather work at a company where being "nice" and "hard-working" is more valuable than performance. It's a problem with the whole Silicon Valley culture; like, I'm not interested in doing something world-changing at my job, so I don't care about working at a big household name like "Netflix", and this whole culture is something that can only exist in SV -- your company wouldn't get far firing so many people in any other place -- and it's one of the reasons why I have no desire to ever set foot in NorCal.
Honestly, the next time I end up looking for a job, I'm thinking about getting out of the private sector and doing government work, just to avoid this kind of scenario.
That's to say you may have it where the most efficient organization is made up of non individually optimum components rather than it being comprised of the most optimum individual components.
The truth is there are many companies that are just as ruthless about firing employees they view as underperforming but try to hide it with layoffs and don't compensate employees nearly as well.
If you take a job with Netflix at least you know what you are getting into.
The problem with this whole thing is that people view working at a company of this caliber as some type of competition, they want to be the one working at the company with the best and brightest so others see them as the best and brightest.
The truth is that if you aren't really up there, you won't thrive in such an environment, and the vast majority of people will both advance the most, and be happiest working at a place where they are able to be the big fish.
I see it like a professional sports team. Players have to deliver performance game after game. If they can't keep it up, they are traded or released, or their contract is not renewed. When they age-out, they either go into coaching, buy or start their own team, or move on to do something different entirely. They are taken off the field.
Applying this approach to a corporate workplace is controversial and I'd be interested in knowing what policies the legal department has put in place regarding employee agreements and termination processes to specifically accommodate Netflix' approach.
While the careers are short the compensation is fair. And you are legally allowed to work a side job, i.e. sponsorships.
I don't imagine corporate USA saying yes to high salaries, unionisation, pensions, nor side projects willingly.
I only know this because I have a family member who plays professionally. The NFL likes to present an image that they take care of their players. It's a business to make money (and a not-for-profit) and exists only to enrich themselves. If they can short a player out of his money they will do it.
When you don't combine it with good compensation, it's simply a rationalization for firing people whenever you want.
But I also find it a very strange thing to say, because the biggest challenge of hiring new people is that you really never know how they'll perform until you actually start working with them. In my case I've always hired for smaller organizations with a smaller pool of applicants, so I prefer to just roughly gauge for Spolsky's test of "smart and gets things done" as well as I can and then turn them loose to see what they can do. In large, well-known companies with huge hiring funnels false negatives matter much less and they are incentivized to screen very aggressively on whatever axes they can. However in either case, the existing employee has a known performance profile, and the new hire is unknown regardless of how good they look on paper. So I just find it an obtuse apples-to-oranges comparison to frame performance reviews this way.
I don't believe that any of these networks competing services will ever take off because fragmentation is bad for consumers and they know it. Bundling is hugely important in this market. No one is going to be willing to pay $10 a month for a streaming service for every Network that decides it needs it's own. Sure a lot of people will be willing to pay for more than one but certainly not enough for all or even a lot of networks to go this route. HBO can survive that way but does NBC for instance have any show compelling enough to spend $10 for it separate from other networks shows.
BeIn Sports have excellent streaming of (world) football.
ESPN in many countries has loads of not very popular ESPN constructed events like the X-Z games or whatever.
Traditional big companies are structurally unable to think this way.
Netflix is becoming more like a cable company, with a limited menu. Total access to a huge back catalog has been cut back. Netflix, though, doesn't own the pipe.
Owning the pipe for TV is so profitable that AT&T more or less gives away voice and data if you get their TV service. Internet without TV costs more than Internet with TV.
At another point, Netflix created a dedicated device through
which to access its content, only to decide that adapting its
service to everything from mobile phones to TV sets made more
sense. (The Netflix device was spun out into its own company,
Roku.)
Pretty sure this is a factual error in the article. As far as I know, Roku existed as a consumer electronics company independent of Netflix for years before it produced any Netflix streaming devices - anyone remember the Roku SoundBridge series of home audio devices?I’m not clear on the actual relationship between Roku and Netflix (they are both based in Los Gatos) but saying the Netflix hardware was “spun out” into Roku cannot be accurate.
[1] https://www.fastcompany.com/3004709/inside-netflixs-project-...
We sold SoundBridges at my old job in the mid 2000s - I'm pretty sure Netflix was still postage only at that time
>“Five years ago,” says Richard Greenfield, a media and technology analyst at BTIG who happens to be Netflix’s most vocal proponent on Wall Street, “we wrote a piece saying that the networks shouldn’t license to Netflix because they were going to unleash a monster that would undermine their business.”
This exposes to me how capitalism, for all it's very real benefits, also has big flaws. "Don't do this thing because people will want it but you won't be the one to profit" is a bad attitude for society in general. Sure, it means there's a profit motive for someone else to fill that niche, but the point of creative works is that they are unique. If Shakespeare is too expensive you go to Marlowe...but then you never get Shakespeare. That's a survivable choice, but not the most beneficial result.
I don't have a solution, and I'm not saying to tear down the system. I'm just saying quotes like this make me cringe.
When I paid Netflix and could see most anything, it was great, though a few things I couldn't see. Now I pay Netflix, Hulu, Amazon, pay for devices (e.g. Roku) to access them, have to hop accounts, and STILL can't see everything. Heck, Netflix's library has gotten less reliable. ("Want to see Groundhog day? let's see if it's currently in or out of catalog").
Middlemen aren't evil. Middlemen that want to gouge money WITHOUT providing value coughcoughRIAAcough* aren't evil either, but they're a lot less "good".
Frankly, I'm a fan of competition, and in general when competition revolves around trying to offer more value to consumers, it's a bunch of winning (except for the companies that fall behind). Too often we see a competition to AVOID that scenario (Coke/pepsi & exclusive deals, everything about Comcast, HFT, the examples are numerous).
Something people forget about the Qwikster debacle: video game rentals were teased. The fact that Netflix never explored this again really bugged me. Imagine if Netflix bundled video games into their DVD rental plans -- I think they'd be able to start boosting DVD rental numbers again, and thus boost profits.
Heck they even go so far as recommending items where they accurately predict I'll give it low ratings, while ignoring the items where they accurately predict I'll give it higher ratings.
I really don't understand why they do this. Is my experience unique?
Netflix has several concerns up ahead which might make it difficult to survive operating at a constant loss. One is that Hulu and Amazon are encroaching on its markets, and competition tends to drive down profits. Another is that they don't own the vast majority of their content, which puts them at the mercy of the pricing of their suppliers -- and being downstream from a monopoly can also drive down profits. Even worse, their suppliers still have a revenue model based on this old advertising-and-cable-packages system, which Netflix is destroying by transforming the landscape: which is a disincentive to working with them; a channel which can broadcast a breakout-popular new TV show might keep that in-house to try to keep the channel alive, rather than licensing the show to Netflix for an alternative revenue stream. At the very least this will probably keep Netflix content about a season behind whatever's on TV.
Finally, Netflix is finding itself raising its own prices, which may lead to a flurry of cancellations from people who maintain inactive subscriptions precisely because they're pretty cheap. On the flip-side, it's not clear that they can sustain continued growth in their subscriber base; maybe at this point almost everybody who wants Netflix's service is already signed up. If those numbers don't keep up, then problems arise that are not too different from the problems with "borrowing from the future" in Ponzi schemes (albeit with a solid net positive revenue, which makes it morally very different -- in Ponzi schemes this is 0 and it is being advertised as a huge number, which is a huge lie -- no similar problem here). A similar "collapse" could happen, where the growth tapers, thereby skepticism spikes, thereby costs to borrow go high, and everything rapidly turns around from apparent success to apparent failure.
There may also be problems with the corporate culture, but while most of the article is devoted to the corporate culture, no clear message is given; it is apparently a somewhat ruthless place which is probably somewhat sad but is also sold as really exciting, because the ruthlessness only keeps the people who really care about what they're doing, which apparently creates good morale. There's a lot of other details like that which don't really amount to anything significant regarding what this "new world" is that Netflix has created, or whether it will survive the above growth pains.
That's true now and probably will be for the foreseeable future but the content they do own is great IMO. For me it started with the obvious - Daredevil, Jessica Jones, etc. But lately I've dived into other things they've done and enjoyed just about all of it. Great example - River - a somewhat disturbing detective show with good acting, exciting action and just a deep insight into a brilliant but seemingly broken man.
Even if Netflix has to evolve again to stay alive I hope the do so in a way that lets them continue making original content.
So now I'm in this pattern where I find a few things I want to try, like enough of it to keep me happy for a month or two and then slowly run out of things to watch. I let it sit idle for a while and then lather, rinse, repeat.
But essentially every time I start to contemplate cancelling I tend to find something that makes me hang on for a little while longer.
Do any of the distribution channels actually own their content? The major networks? The cable channels? The other streaming services? Movie theatres? Don't the content producers typically licence to the distribution channels?
Netflix just carved the monster wave beautifully like any pro surfer would by building the largest subscription base for it. Good for them. But beyond that, anyone can practically stream anything now. And it's not because of Netflix.
Anecdotally, good TV has always been good TV, and has been king. So as long as Netflix can generate good original content as they have, people will be happy to pay them 10 dollars. You could say this world was created by HBO, but whatever created what, it all traces back to good television, aka content, being king. The underlying technology doesn't really matter. As we can see HBO appears to have caught up just fine.
[1] https://torrentfreak.com/game-of-thrones-most-pirated-tv-sho...
2. Because people care about having a job and earning money.
3. Because they literally make up about a third of the article.