The technology barrier to entry is low. If you have the tech chops and can spend $30K, you can do a DIY microwave plasma system and grow your own diamonds. I do this at home. Buying the extant labs won't inhibit subsequent competitors entering the business. And neither will lawsuits, in the long run. IP has a limited life.
I think the brain of the DeBeers dinosaur has finally noticed the mammals gnawing on its tail, and is responding in the only way it knows how. They would be better served to go into the synthetic business themselves, using their marketing resources and > 1 century of branding weight to carve out a new business sector. DeBeers is not a fast mover, so I don't expect this to happen.
[1] http://www.business-standard.com/article/markets/de-beers-gr...