True enough. I hadn't considered the fact that the majority of FaceBook video - at least today - is advertising (some direct, much of it advertising disguised as "content"), and a lot of cause-of-the-day spam.

My initial thought went to the idea that normal users would communicate primarily via video, by posting personal videos pertaining to themselves and their relationships with others. But of course on FaceBook, the users are the product, and we are being sold to the real market which are the businesses. What a world we live in.