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I don't know the answer to 1 or 3 because I'm not a FB insider, but I can answer #2 for you:

> 2) Where do these click/like farms come from, and what's in it for them?

All you have to do is go on Fiverr and see people advertising Facebook likes for $5. The bots like a bunch of other pages and posts to simulate "real human activity", then the sellers direct all the bots to "like" a page that their client paid them to like. Rinse and repeat.

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And in order for these fake accounts not to look "too" suspicious, they have general activity like clicking on ads and other things on these accounts. Most newsfeeds of real people are not very public, so all these accounts are left with is clicking on public newsfeeds (of celebrities, etc) and clicking on ads. Boom - account is not "abandoned" anymore.

And that's all it is?

Because this guy is obviously not a click-farm customer, and Facebook is presumably not paying them to click, either. They're just spam clicking the "boosted" posts Facebook puts in front of them to seem more legitimate?

The parent is saying that these clickfarm accounts are randomly liking stuff so as to look like normal users. If a group of 10,000 accounts only like things from 5 different pages, the farming would be easy to detect.

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