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Comment by kefka | Hacker News Reader

The lab-grown diamond people need a better angle, like this one:

Our diamonds are lab-grown, by people who are well treated, make a respectable living, like you and I. Our diamonds are cruelty-free, Blood-free, and sustainable.

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This is pretty much the story of Diamond Foundry [1], a Bay area synthetic diamond company funded at ~ $100M to date [2]. Their marketing emphasizes the attributes you list in your last sentence.

[1] https://www.diamondfoundry.com/about/

[2] http://www.businessinsider.com/diamond-foundry-raises-money-...

They already market them that way. See Brilliant Earth's mission:

"At Brilliant Earth we strive to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry."

That says essentially the same thing as what kefka put forward but, unfortunately, in a much less compelling way.

I love Brilliant Earth. I purchased my fiancee's engagement ring from them. Excellent website and service.

In Canada, Spence Diamonds is already advertising (what I presume are the same diamonds) as "artisan" and "handmade".

The workers there must have bloody strong hands.

Are they GMO free as well?

Exactly. It's the same situation as high fashion leaving fur behind. Even wealthy buyers decided fur was a dirty industry, and they readily moved to high-quality alternatives.

Programming may be considered respectable in some circles, but it's not always blood-free.

Not too appealing, honestly.

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