Typically, ISPs in the US are either small and barely-profitable or large and with little appetite for business or technical innovation. The largest content providers already effectively share revenue with the largest ISPs through paid-peering and other arrangements. The smaller players, those that with success could grow and advance the market, are too small to justify the time of content providers that are also very worried about setting a dangerous precedent by extending the same deals to them that they extend to the AT&Ts and Comcasts.
Sure, as consumers we get additional protections, but I fear this mostly ensures that the industry as a whole stays put.