Ask HN: Any advice on getting press for my project?

Hi! I am working on my startup, a fiction publishing website(fictionhub.io). It's been gradually growing, mostly through social media, but now I think it would be awesome if I could get some blogs to write about it.

I have never done it before, do you have any advice on how to go about doing this? Maybe some resources, or things to do or avoid? What is the best way to get started and gain some experience at this stuff?