Ash HN: Did Apple just kill hybrid apps like it did Flash some years ago?

Watching the keynote today, I couldn't help but feel like this was the end of hybrid apps. For a long time, the large downside to building hybrid apps was that performance -- especially for large apps with lots of custom UI elements -- was unmatched. But for a lot of people, though, these weren't major issues, certainly not enough to justify the added cost of building entirely separate native apps.

But doesn't today change all of that? It is clear that today was all about very, very deep integrations. More-so than a standalone app experience, it seems that now the future is to have your app expose services that allow it to seamlessly embed into all aspects of your phone's OS. And, in this future, it seems impossible how things like hybrid apps have any chance of staying relevant. Am I missing something? If not, what does this mean for projects like Ionic?