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I don't see a lot of merchants implementing it unless it supports more browsers and ideally Windows too. Safari doesn't have very large adoption.

Except on mobile where it is dominant. Apple Pay will be coming to mobile safari too and that's were the true advantage is.

I run an online store, about 45% of transactions happen on a iOS devices. I will absolutely be implementing Apple Pay.

Huh, what are you selling? Apple accessories? O.o

I imagine most stores with a large mobile audience have their conversions heavily lean iOS, just based on app spending.