Er, you keep telling yourselves that.
Also how is "13 Mar 10 / Welcome to Pi Day Magic: Sunday 14th March 2010" going to give anything but 14.3 - they forgot to non-standardise their onsite dates.
The point was they're using USA date order as opposed to one of the more international conventions, as they use on their website. A petty point, but hey this is teh intarwebs.
Although I'm not actually involved in this event, it is the sort of thing that I follow closely, and on other occasions am involved in. I am especially interested to discover what people already know so I can avoid well-known, obvious or boring stuff, and produce things that are more challenging.
I was under the impression that this trick usually involves the difference of two numbers with the same digits.
For example in the range (1000000,1000040) only 1000000 can be produced from multiplying single digits; there are 4 primes in that range FWIW.
Add in some test data, and perhaps something like Benford's law and bobs your uncle.
FWIW, I'm not telling you it's obvious, nor that you have to think it's lame too.