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From the demo, the payment overlay seems integrated directly into Safari. Hopefully there's an OS level API that Chrome et al. can hook into, otherwise it's going to be fairly limited in adoption.

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Personally, if my old macbook can handle the new OS, I'll move my online shopping over to Safari.

That said, I would have much preferred that it work on any browser on any OS and only require an iPhone, but I'm interested in Apple Pay online enough to change some habits.

I don't see a lot of merchants implementing it unless it supports more browsers and ideally Windows too. Safari doesn't have very large adoption.

Except on mobile where it is dominant. Apple Pay will be coming to mobile safari too and that's were the true advantage is.

I run an online store, about 45% of transactions happen on a iOS devices. I will absolutely be implementing Apple Pay.

Huh, what are you selling? Apple accessories? O.o

I imagine most stores with a large mobile audience have their conversions heavily lean iOS, just based on app spending.

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