What does Jason Calacanis or the site this article was written for[0] gain from this?
plus... we don't need a 12 person tech team. I wrote about this here: http://calacanis.com/2016/02/14/knowing-when-and-how-to-pivo...
tesla.inside.com is a good example of a 60%+ open rate email we do.
I enjoyed your blog post. It's a great example of making decisions based on evidence. I just wished you hadn't had to spend so much time figuring that out. The two years of head to wall sound unpleasant.