Valve's Gabe Newell on DRM
escapistmagazine.com
escapistmagazine.com
A real world example of this is a friend who purchased a Steam game which did not work on his computer (unrelatedly due to overzealous DRM). Steam would not refund his purchase so he threatened to file a credit card chargeback and they replied that their policy in the event of a chargeback is to disable all of the users games immediately. Because he had >$300 tied up in Steam he wasn't about to lose it all over a $60 charge.
How is that not extortion? Valve can obviously disable individual games, so it's not like people could use chargebacks to get free games. It seems like you should at least be allowed some time to make sure the game actually works on your system.
For Valve games, Steam is a type of DRM but it's been fairly consistently so in a literal, rather than some Machiavellian sense. Steam will put the Valve games you have purchased on your new PC. Steam handed out transferable licenses to Valve games for Valve games you already owned when the Orange Box bundle came out. Mac Steam will put Valve games you own PC licenses for on your Mac. If that's what DRM means, more DRM, please.
Most DRM "solutions" are laughably unfair on the customers.
Another good example of DRM - if you can call it that - is the Pragmatic Programmers ebooks. They just include the customer's name in the PDF file and then dont impose any restrictions on the file itself.
He starts talking about "Entertainment as a service" around the 3 minute 20 mark.