(Not to mention that for the average person, setting up a website and publishing something there is not an easy technical problem in 2016; most wouldn't know where to start. Personally, I'm not a web programmer but I am a working programmer and I can write a simple web app using a CGI Python script or Django or Rails, and for me setting up a website is fairly annoying in 2016. And anything involving non-static HTML is a PITA, and writing static HTML is no fun, either. The web is not the most pleasant thing, technologically, and this is one reason that a company amortizing the cost of dealing with the web over many users has an easier time than an individual trying to do something over the "bare" web without intermediaries.)