Crazy how Tesla as an entire company is scrutinized for car incidents that no one would even remotely care about if it was any other car manufacturer. If this guy had a range rover, or even some other electric car this would be a nonstory.
This was easily demonstrable, and lead to Jobs' infamous "You're holding it wrong" deflection.
To say that nothing was wrong and Apple was just managing PR from those pesky other companies badmouthing it is... the RDF in effect.
The only reality distortion field in effect here is the one that causes everybody to intentionally ignore the fact that every other smartphone had the same problem, and refuse to even acknowledge that fact when other people point it out.
It was a PR program.
Edit to add: I had a 4 sans bumper for 2 years and it worked great.
http://www.cultofmac.com/252918/apples-advertising-budget-is...
The positives are often hyped up so much, not just by the company itself, but the media as well, that some negative, no matter how small, ought to counteract those with almost as much force.
Action and reaction and all that. There has to be an equilibrium.
[1]: http://www.nytimes.com/2016/06/10/business/tesla-model-s-nht...
(*edited, not the most)
"Most of the time, shorted stock means [...]"
>Ford, General Motors and Toyota all said they did not have customers sign confidentiality agreements in exchange for fixing cars that have broken down.
>Joan Claybrook, a former head of N.H.T.S.A., said requiring customers to keep quiet about repairs aroused suspicion. “I don’t know why they’d do that,” she said. “It makes it seem like they want to cover something up.”
http://www.nytimes.com/2016/06/11/business/tesla-motors-mode...