Opt-In Your Apps into the iOS App Store Search Ads Beta

"Search Ads will run in beta during this summer. The beta period will enable us to understand how various ad formats perform and help us to optimize the user experience.

During the beta, members of the Apple Developer Program and Apple Beta Software Program running iOS betas may see Search Ads. If you currently have an iPhone or iPad app on the U.S. App Store, you can opt-in to include your apps in the Search Ads beta.

Participation is free. There is no setup, budget or bidding required by you. Test ads will be automatically created with the information you already provide to the App Store. While data for how your app performs will not be available, and there’s no guarantee an ad for a specific app will be shown, you may generate downloads as a result of your participation."