If docker for FreeBSD doesn't turn quickly to "stable" I believe that it will lose a large chunk of possible market share.
Except FreeBSD jails are way easier to manage in terms of storage and networking.
Although I disagree with the need for Docker on FreeBSD, I actually agree with your statement -- Docker is such a popular thing right now that not supporting it will probably keep some people from trying FreeBSD.
On the other hand, the BSDs in general are communities where the Eternal September seems to be quieter than elsewhere. They're rock-solid and technically brilliant, but they're just not 'mainstream,' and not really trying to be. It bugs me sometimes, too, but I just don't think that getting more popular is what most people in that community are interested in.