One thing I wonder - it seems like poor practice to take down the site just to add a new product. Seems like they could do better. On the other hand it could just be part of the hype cycle.
I can see it for updating products--they don't want anyone with the product in their cart to get a surprise when it's updated. But yea, just for allowing pre-orders for a product it seems odd to require a take down.
Of course it's hype. It's not like they're hand-cranking html over there.
iPad pre-orders and nothing else.
they finally updated the apple.com header and added a new section, 'iPad'.
They must have tied their store to Ubisoft's DRM servers.