I would love to see more negative publicity used. A PR firm is a fraction of the cost of a law firm but can do a lot more damage to the other side. Unfortunately lawyers have this dogma that says never ever ever ever ever try to use negative publicity. This is obviously self serving. Most lawyers are clueless about social media post AOL and so this would take the battle into unfamiliar territory. Unfortunately the judges are in the same boat: Taking a legal matter to court of public opinion is to them like taking getting your gall bladder removed by a witch doctor.