A machine that tracks basketball shots
bloomberg.com
bloomberg.com
We actually have a gun (we call it the same) setup in our shop and use it extensively alongside this.
We provide quite a bit more of analysis than you can achieve by adjusting the catch net of the gun and using the stick thing on the rim for make miss. We can determine if your shot was a clean make vs a make, bank shot, and other things the article mentions. Together they are a pretty solid training setup.
For the super fine tuning someone like Steph is doing, that sort of data is probably valuable, but for the majority of young basketball players doing skill development, 1000 shots in an hour is way more important than knowing how perfectly you made it.
I also see a key feature being the tracking of performance over multiple sessions. Noahlytics will likely answer: who is shooting the best this week? May impact starting line-ups for coaches, etc.
Klay Thompson (Golden State Warriors) is an endorser/spokesman. They've also partnered with Spaulding for their team oriented product.
See the video: https://www.youtube.com/watch?v=DjERMBnvTEE