One of the most comprehensive sources on the Israel apartheid comparison is here:
https://en.wikipedia.org/wiki/Israel_and_the_apartheid_analo...
> By employing both Israelis and Palestinians, companies actually contribute more to peace and equality than BDS ever will.
A bunch of human rights organizations have evidence that the Palestinians are exploited as a cheap labor that is outside of Israeli labor protections:
https://www.hrw.org/report/2015/04/13/ripe-abuse/palestinian...
It would be cool if Israeli companies adopted somethign akin to the Sullivan principles which were adopted by ethical South African companies during the apartheid era:
https://en.wikipedia.org/wiki/Sullivan_principles
Then you know they are not just using Palestinian labor for cost saving reasons, but the companies are showing support and are working towards breaking down the system of inequality that is currently in place there.