Interestingly (for me), when I leased my leaf the sales guy was talking about how Nissan could make a car with a much better range, but chose not to. It was amusing hearing it from a (otherwise backwards) dealership.
It makes sense, of course. What I keep wondering is, if energy density (not just cost) increases significantly in the future, couldn't existing electric vehicles be retrofitted with "aftermarket" cells? Currently, resale value is pretty low, mostly due to battery concerns (both longevity - which I think is unfounded - and hopes of better tech). But, with otherwise so low maintenance costs, I figure these cars could have a pretty long life.