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>Famous examples are Google (search, mail)

Google doesn't charge users for search and mail, they charge companies to show advertisements to users. Wouldn't that make them B2B?

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So any ad-based company is b2b? I don't think so. In nature of service, number of users, any aspect actually, they are b2c. You just charge them for their attention instead of money, and the cost is fractional.

Google's customers aren't the users. Google's customers are the advertisers. The users are the product being sold.

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