I know I can make plenty of money with established enterprises - have done that as employee and as freelancer, getting lots of money. So I'm at the position I'm in, while giving up a lot of sure and easy money, because I hate 9-5 jobs and doing highly paid but uninteresting projects (and not infrequently I got paid for nothing but being present, even when they had to pay an hourly rate). I don't want coworkers with dollar signs in their eyes.