Biohazard: Iconic Symbol Designed to Be “Memorable but Meaningless”
99percentinvisible.org
99percentinvisible.org
I can't tell if the symbol itself should be nefarious or not, due to all the cultural baggage. From psychology research, we know that shapes are commonly associated with sounds within a culture [1], but it's a very flower icon in an abstract sense.
[1] https://www.psychologytoday.com/blog/talking-apes/201505/do-...
The ionising radiation symbol doesn't have anything like the same gut impact; aside from the yellow and black colour scheme, it looks quite neutral and unthreatening.
They seem to have fixed that nicely:
https://upload.wikimedia.org/wikipedia/commons/thumb/3/35/Lo...
The biohazard symbol looks flat out dangerous to me. While the radiation trifoil scares me because I've learned what it means, the biohazard symbol is something more instinctual to me. It says "someone who knows more than you do wanted to freak you out by putting this here, so stay away!"
The imagery seemed to make sense to me, since viruses load up in a cell, and force the cell to churn out copies until it explodes.
I figured the knifey looking sharp hooks were just stylization, to communicate danger and get the point across. (see what I did there?)
The first time I saw it in the company fridge I completely freaked.
The lunchboxes, water bottles, and helmets on the other hand... that's just absurd.
https://en.wikipedia.org/wiki/Clarence_P._Hornung
http://www.amazon.co.jp/Handbook-Designs-Devices-Pictorial-A...
http://www.bowhunting.net/wp-content/uploads/2013/08/front-3...