edit: ugly sentence structure.
I wish that there was some way to shame these companies. I've seen some websites that list some of these offenders but they don't appear to be effective enough. I want news articles written about these companies in the magazines that the CIOs care about, with their photo right next to the article.
There should be a warning in the browser that these websites are known to store password in plaintext. This can be achieved by an extension too.
In the website you linked, there is a "3rd party tools" link [1] that has a Chrome extension [2] and a Firefox addon [3] that do just that.
[1]: http://plaintextoffenders.com/tools
[2]: https://chrome.google.com/webstore/detail/plain-text-offende...
[3]: https://addons.mozilla.org/en-US/firefox/addon/plain-text-of...
I'd use bcrypt if I were working on my own project though. I think scrypt goes too far, I would actually be concerned about its speed and memory utilization hurting responsiveness for any sort of web server or other latency-sensitive system.