> we happily nuked existing social structures in favor of a "build your own social network" mentality
Is there evidence that this actually happened?
At least in America, I think the forces of social atomization predate the rise of social networks. The classic "Bowling Alone" was published in 2000, and it was an expanded version of a 1995 essay.
If anything, I expect that the Internet is helping. I left my home town (pop 200k) because my professional and cultural interests were too esoteric. Now I know know youngsters in towns of 500 that have an encyclopedic knowledge of anime. I see technologists working from anywhere and everywhere. Some will use that to rove, but I know many use that to stay close to family and friends.
And personally, the on-line social networks are how I arrange a lot of my meatspace social time. There are a lot of people I am now back in touch with that would have been lost to me without social networks. That isn't to deny the points of the article, which I agree with. But as much as Facebook irritates me, I don't think I can blame it for this.