Damn ASUS that's a real shame, because that Royal Blue Zenbook 3 is god damn sexy
I checked the liveupdate01.asus.com and dlcdnet.asus.com domains referenced in the article, and they can certainly serve over HTTPS...
So outbound to an insecure HTTP url gets rewritten to pull from a HTTPS url instead etc.
But perhaps you meant that you must now, as a protest, shun ASUS products. I can sympathise with that.
I usually reformat them on arrival anyway.