Does anyone else feel like IG may be jumping the shark by pushing the business angle so hard? This probably sounds ridiculous given their explosive growth, growth that may seem unstoppable at this point. But, BUT, at what point do we all stop and realize that we are choosing to stare at ads all the time? Seriously, what portion of the posts on IG are either overt ads or veiled (artistic) ads? That percentage seems to grow with every post. Remember where IG started and what it exposed us to? I barely do.