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> 1) make tickets non-transferrable (but refundable)

This is apparently what Louis CK is doing for his latest tour. I ordered tickets and I have to pick them up from the box office with ID starting 1 hour before show starts. Or I can request a refund.

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Dave Chappelle did something similar when he came through Portland. If your name wasn't on the ticket, you got turned away at the door. People who paid $300+ for second hand tickets weren't allowed in

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