Being at the top of any game nowadays gives publicity. My 12 y.o. nephew's hockey league in North Carolina of all states has its own website, so not buying this argument.
Until you mentioned your 12 y.o. nephew.
You may have just set a new Hacker News record, moving up Paul Graham's Disagreement Hierarchy from DH0. (Name Calling) all the way up to DH4. (Counterargument) in just 2 replies!