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$350000 for a business plan? Isn't that a bit too expensive for a business plan?

Perhaps it was written on gold-lined vellum?

I'm assuming the plan required the input of lawyers or other expensive advisors. Still it seems excessive for a bootstrapping company.

I think it should have read "took $350,000 of his own money to write a business plan in 2007 and form his online mattress company, Saatva."