I think of it like a rough heuristic. It's a coarse-grained, single metric, but it does have some meaning if you don't use it as the end-all, be-all.
Replying to your comment made me wonder: what would a better metric be? The requirements are that it has to be numeric, a single number, and represent the "success" of any company, in all lifecycles (before fit, growth, mature, yellowpages, etc.)