We believe that value should follow the content, instead of flowing from a platform.
Today, Mediachain helps preserve attribution for creative works wherever they go, so you can know the creator of that anonymous viral image you see in your feed.
In the future the same infrastructure will enable financial exchange directly between a creator and their audience through their works.
We've written some more about the implications of Mediachain here: https://blog.mediachain.io/the-gif-that-fell-to-earth-eae706... https://blog.mediachain.io/what-a-blockchain-for-music-reall...