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Comment by denisnazarov | Hacker News Reader

Our goal is to make the monetization of media follow the content, instead of flowing from the platform like it does today.

Today, Mediachain can automatically link an image to who made it. That same channel can be used to transfer value directly through content in the future. We believe that this will create a huge opportunity for developers to build new media applications that reward creators directly through their content, no matter where it is.

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And what's the utility to end-users, who just want to share a cute picture of a cat, that they should care? And thus that a media host should care to implement this?

Perhaps the media host would receive less DRM take downs and a more accurate 'relevant content' prediction model since the true origin of content is confirmed.

Given that DRM takedowns are already not meaningfully linked to accuracy or relevance, it seems unlikely that Mediachain will change that.

How is it different from, e.g. hashing or fingerprinting an image a la tineye?

Does your system require metadata along with the image? If so, what about once an image escapes the metadata?

The perceptual recognition technology is similar to Shazam or Google Image search (or Tineye), identifying media based on how it looks or sounds.

This allows Mediachain to always point back to information about an image, even if its metadata is stripped out as it goes viral, for example. Near duplicate image detection is quite far along and works well for images that are cropped, distorted, etc.

More on our approach in this post: https://blog.mediachain.io/perceptual-resolution-9c00ad5ca55...

Details on the implementation in this RFC: https://github.com/mediachain/mediachain/blob/master/rfc/med...

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