Yet it's puzzling how much it fails to improve its basic product, 1 year in Dorsey's comeback. On mobile, the search/explore screens are mostly irrelevant. On desktop, they could position themselves as quasi TV channels with live content update.
Yes, they lost the social wars and that's fine. They won the media war: Twitter's mindshare vs its actual engagement rates makes it an amazing opportunity.
Really hope it doesn't fade into a glorified RSS feed and manages to build on the intensity of its content.